Finotti K9
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Company:
Finotti k9
Timeline:
1 year
My Role:
Freelancer Designer
Responsabilities:
Brand Development, Wireframing, Interface Design, Benchmarking, Video Editing, Writing, Marketing Material Design and Visual Content Creation for Classes
OVERVIEW:
In 2023, I took on the exciting challenge of shaping the Finotti K9 brand to captivate dog owners seeking effective and authentic training methods. Driven by Finotti K9’s values of rusticity, transparency, and proven results, my mission was to create a powerful, approachable identity that embodies these principles and resonates with our audience. I crafted a cohesive visual identity—including logo, color palette, and typography—that captures the brand’s down-to-earth, honest approach and commitment to real results.
The Finotti K9 logo was designed with a deep focus on the brand’s core values: rusticity, transparency, and results. I wanted the logo to feel grounded and authentic, reflecting the down-to-earth and practical nature of the training approach. To capture rusticity, I chose strong, earthy tones and simple, bold shapes that convey reliability and natural strength. Transparency was woven into the design through clean, clear lines and a minimalist style, ensuring that the logo is easily recognizable and reflects the straightforward, no-nonsense ethos of the course. Lastly, to embody results, I incorporated elements that are direct and impactful, ensuring the logo not only stands out visually but also communicates the brand's commitment to real, lasting change for both dogs and their owners.
The colors selected for the Finotti K9 logo were carefully chosen to reflect the brand’s core values while ensuring versatility across various platforms and uses. Earthy tones, such as deep greens and browns, were incorporated to evoke a sense of rusticity and authenticity, aligning with the brand's down-to-earth and practical approach. These colors also provide a grounded, natural feel, representing the connection between the dog and owner. To enhance transparency, I paired these earthy tones with neutral shades that maintain a clean, professional look, ensuring the logo remains clear and legible even at smaller sizes. The chosen color palette is not only visually appealing but also adaptable for various applications—whether it’s for Instagram thumbnails, promotional videos, or other marketing materials—ensuring consistency and impact across all media while reinforcing the brand’s commitment to simplicity and results.
